We help commercial and impact organisations to launch joint propositions with embedded social value, leading the way towards the New Normal.
To create value
The New Normal isn't about altruism and compromise, it's about presenting a better option to the buyer, and seller. We find the win-wins in connecting social impact with business propositions to maximise value for everyone.
To move the dial
The New Normal isn't niche, it's about scale. That's why to us 'mainstream' isn't a dirty word. We think big, targeting mass-market demand with social enterprise propositions that have the potential to disrupt traditional competition.
To cut-through the noise
The New Normal isn't a marketing bolt on, it's the deep connection between spending and impact. We invest lots of time and effort in keeping it simple - packaging up the social impact as the key commercial differentiator.
We help organisations who know that doing good makes commercial sense, but need help and collaborators to get them there
SOCIAL PURPOSE CONSULTANCY
A simple, compelling and transparent social purpose guiding your behaviour, inside and out, is the key to success today for commercial AND impact organisations.
We help our clients to define and amplify their social purpose, and embed it into their organisation in the form of a social enterprise strategy.
MISSION-ALIGNED PARTNERSHIPS
Partnerships are key to targeting the opportunity posed by rising demand for embedded social purpose. Charities need market support, businesses need impact expertise and social enterprises need scale of operation.
We help our clients to find and collaborate with organisations in an effective, low risk way through mission-aligned matchmaking and partnerships.
FLAGSHIP MODELS FOR SOCIAL ENTERPRISE
We are developing a series of market-building propositions aimed at growing social enterprise cut-through in the market, focusing on mainstream, scalable social enterprise solutions.
Businesses
Commercial, scaled organisations with a healthy bottom-line, ready to deeply embed SOCIAL PURPOSE
Charities
Experts in delivering social impact, looking to start selling mission-led products and services to DIVERSIFY REVENUE
Social Enterprises
Trail-blazers who have done the hard work in combining financial and social sustainability, but need help in SCALING UP
A group of experienced commercial strategists, social entrepreneurs, charity leaders and product designers who all know the potential for doing good business by embedding positive social impact
This sound like you? Become part of New Normal Collective
Josie Baum - Founder
Josie Baum is a social innovation and commercial strategist with over ten years experience working across the private and third sectors, founding New Normal Co. in 2016 to bring a commercial and consumer-led approach to social enterprise.
Contact Us
E: info@newnormalcollective.com
T: +44 (0)7525 944592